Here’s why Shah Rukh Khan will not promote Pathaan before release: ‘Want the euphoria around his return to reach a crescendo’

“Pathaan marks Shah Rukh Khan’s return to the movies after 4 long years. He has had very limited exposure to people in these four years and the hunger to see him is at an all-time high. It’s palpable and that’s what has contributed in a big way to the buzz that people are saying Pathaan has today,” the director said in a statement.

Anand went on to add that Shah Rukh stands for so much love, and he want his fans to experience SRK with that kind of fervour on the celluloid.

“SRK. Just these 3 letters spell so much stardom, so much love and are just so iconic. The entire nation has loved him for so long and we are hopeful that our film will deliver on the promise to give a never-seen-before SRK to audiences. We want the euphoria around his return to reach a crescendo by January 25, the release date of Pathaan. Thus, we will start all our promotional activities only post the release of the film. We are all humbled to be receiving the unanimous love that we are getting for Pathaan so far and we can’t thank people enough!” Siddharth Anand signed off.

Pathaan stars Shah Rukh Khan, Deepika Padukone, John Abraham, as well as Ashutosh Rana in pivotal parts. The actioner, bankrolled by Yash Raj Films, will release in cinemas on January 25.