UTV booked us to spread the word of attitude and responsibilities for the youth. We created a very simple but clear video revealing the story of a woman constantly harassed by men. We shot the video keep in mind her true emotions and capturing them with her natural reactions.
Bindass is a Hindi entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta. In February 2010, Bindass launched a new campaign titled “What I Am” which aimed at speaking for the youth of India and dispel popular misconceptions about their attitude towards responsibilities.