Utv motion pictures
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UTV Motion pictures
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Utv motion pictures
- 2. Company Profile • UTV Software Communications Ltd. is an Indian media and entertainment company. It is owned by The Walt Disney Company India Pvt. Ltd., a subsidiary of The Walt Disney Company. • It started out as UTV Software Communications Pvt. Ltd. in 1990 as a producer of television content and ad films for Doordarshan, before becoming public in 1995 and renaming itself as UTV Software Communications Ltd. With the advent of Satellite television in India it started producing content for Zee Television. After venturing into in-flight entertainment programming, television post-production, special effects & animation, television broadcasting, it went into movie production and distribution business under the name UTV Motion Pictures.
- 3. • Although the subsidiary was launched in 1996 and the first film was produced in 1997 (“Dil Ke Jharoke Mein”), the company actively started producing and distributing films only 2000 onwards. • In 2011, The Walt Disney Company bought out stakes held by public shareholders and other promoters of the company in a deal valued around Rs 2,000 crore making UTV a wholly owned subsidiary of the group. • Today, the UTV Group looks into 5 verticals namely – • Television Content • Motion Pictures • Games Content • Broadcasting • Interactive
- 4. Introduction • The UTV Group has pioneered the studio model in India. A studio model is a system where one enters with a script, and once it is approved, everything from availing of production resources to final sales and distribution of the movie is taken care of by the creative personnel of the company. • They have always supported novel story ideas and backed movies without a big start cast which led to the development of a new breed of film making in the country. Some of these films are – ‘Dev D’, ‘Oye Lucky Lucky Oye’, ‘A Wednesday’ and ‘Khosla Ka Ghosla’. These movies not only got critical acclaim but also did well commercially by sheer strength of content.
- 5. • In 2008, a special sub-division of the company- UTV Spotboy was launched to make movies which are low on budget and star cast, but high on content. Movies like ‘Aamir’, ‘Welcome to Sajjanpur’ and ‘Paan Singh Tomar’ are some of the movies produced by this sub- group. The success of these movies led other leading production houses in the country to adopt a similar model. • Their business spans the integrated model of creative development, production, marketing, distribution, merchandising and syndication worldwide. UTV’s portfolio includes Hindi Movies, Regional Movies, Animation Films, International productions and co productions, besides an exclusive distribution arrangement for India with The Walt Disney Company.
- 6. • One of the first Indian companies to produce and distribute movies abroad, UTV has co-production agreements with several international production houses like Overbrook Entertainment and Sony Pictures Entertainment. • In 2008-2009, UTV Motion Pictures became the first Indian Studio to co-produce a mainstream Hollywood movie - M. Night Shyamalan's “The Happening”. Not only this, UTV also distributed Disney's productions – “Confessions of a Shopaholic” and “Bedtime Stories” in India. This coupled with innovative marketing initiatives and a concentrated campaign to leverage value across existing and new media platforms, further reinforced their stature as not only the leading motion picture producers in India, but also the most innovative.
- 7. • Along with production, UTV successfully distributes its movies in more than 45 countries around the world on the same day as their theatrical release in India. UTV Motion Pictures accomplished the feat of being among the Top 20 Distributors in North America and is the first Indian film studio ever to have crossed the US $5 million revenue mark in the first half of a year, thus redefining the scope of overseas distribution of Indian films.
- 8. Total Market Size of Indian Movie Industry • The size of the Indian film industry is estimated at Rs 13000 crores growing at a CAGR of 11.5 per cent. Out of Rs 13000 crores, the domestic box- office collections account for Rs 9877 crores with overseas box-office, ancillary rights and home video making up the balance. This growth is primarily attributable to the growth in average ticket prices, increasing from Rs 25 (USD 55 cents) in 2008 to Rs 40 (USD 88 cents) in 2012.
- 9. THE INDIAN FILM INDUSTRY Domestic Box- office Overseas Box-office
- 10. Market Share of UTV • If we consider the entire Indian market then UTV would have a market share of around 5%. A country which makes over 900 films in a year with Independent Producers still forming a large chunk, this is an adorable market presence.
- 11. COMPETITORS ANALYSIS – Yash Raj Films – Dharma Productions – Viacom 18 – Mukta Arts Ltd. – Excel Entertainment – Aamir Khan Productions – Red Chilies Entertainment – Tips – Venus – PVR – Reliance Entertainment – Balaji Telefilms – Eros Entertainment
- 12. In the regional film domain • Prasad Art Pictures • Padmalaya Studios • Geetha Arts • Sri Venkateswara Creations • Madras Talkies • Bharat Bala Productions • Gemini Studios
- 14. • However, unlike its counterparts in Hindi Film industry UTV has been one of the first production houses to realize the importance of regional film market and has already started making films in South Indian and Marathi languages. Some of the regional films produced by UTV in the recent past are Harishchandrachi Factory (Marathi), Vettai, Kanaamochi Yenada (both Tamil) and Eanadu (Telugu) • UTV has also realized the importance of collaboration in creative business and continuously ties-up with major production houses in making and distributing movies. Some of the companies it has frequently collaborated with are Dharma Productions, Aamir Khan Productions and Excel Entertainment.
- 15. Media Networks • Kids Channels:
- 16. • Youth Channels: • Movie Channels:
- 17. Market Profitability • The total profits before tax (PBT) generated by UTV motion pictures in a single year is over Rs. 500 crores (it was Rs. 524 crores in 2010). The following profit comes through total revenue generated through theatrical release, satellite distribution, music, home video sales, film merchandise and internet downloads.
- 18. Industry Cost Structures • The total cost of production of a film, including its publicity cost, can vary from 5 crores to 50 crores depending on the content and star cast. UTV follows the Hollywood model of production and reserves as much as 40% of the film budget for publicity alone. • An experimental film like ‘Paan Singh Tomar’ based on the true life story of an athlete-turned- dacoit may cost only Rs. 6 crore while a film like ‘Guzaarish’ having an A-list star cast (Hrithik Roshan and Aishwarya Rai) may cost up to Rs. 70 crore.
- 19. • Films like ‘A Wednesday’, ‘Dev D’ which was produced by UTV with minimalistic budget ended up generating over 100% profit on their budget. • While UTV distributes its own films and later on releases it on its own broadcasting network, it is difficult to gauge how it goes about generating revenues when it comes to distribution and satellite rights of films produced by other production houses.
- 20. Market Trends • With the advent of Satellite television, the viewers were becoming increasingly aware of the quality of movies abroad. Success of films likes ‘Hyderabad Blues’ and ‘Satya’ (1998) paved the way for similar movies in times to come.
- 21. • The success of ‘Dil Chahta Hai’ (2001) started a new wave of cinema in Bollywood which catered to urban milieu. • UTV was quick to foresee the change and backed anybody who had a different story to tell. It knew that if they kept the budget low, the revenue generated from multiplex would help them break even. • The results were unprecedented. These movies started giving them over 100% profit. The size of the niche market was not limited to multiplex going audience alone, but rubbed its effect in interiors of the country as well.
- 22. UTV STUDIOS FOR ACADEMIC AWARDS • Rang De Basanti (2006), • Harishchandrachi Factory (2009), • Peepli Live (2010) • Barfi! (2012).
- 23. • Disney Media Distribution distributes more than 30,000 hours of programming in multiple languages to over 1,300 platform partners in 240 territories worldwide. In India, DMD works closely with Indian broadcasters to provide international content which appeals to local audiences.
- 24. FUTURE GROWTH • CAGR: 11.5% • ESTIMATED MARKET SIZE: 17000 Cr. • Domestic box office: 12400 Cr. • Overseas box office: 1450 Cr. The theatrical revenues continue to grow at 17 % while the satellite revenues are growing at 22%. With improved digital technology and stringent laws to curb piracy and additional 600 crores INR may get added to the revenue.
- 25. Conclusion • UTV has always been a frontrunner when it comes to innovation in movie business. It pioneered a specific kind of films in India, started a new trend in movie production and distribution and most importantly brought discipline in an otherwise disorganized industry. Hopefully, with the world waking up to the talent that lies in India and potential of India as a market for movie business, we will be seeing UTV spearheading the movement in putting India on the world map in the film business through more international collaborations in the future.