3. ACKNOWLEDGEMENT:
We have taken effort in this project. However it had not been
possible without the kind support and help of many individuals.
We would like it extend my sincere thanks to all of them. We
are highly indebted to Sir Naeem Bhojani for his guidance and
constant superior as well as providing necessary information
regarding the project and also for his support.
At the end and foremost I amthankful to the members of Warid
Telecom, who was very kind and gracious I provide me all
opportunities of guidance, direction and assistance whenever
required.
Thank You.
5. Introduction
Warid telecom is sponsor by Abu Dhabi group and it is granted
by
Sheikh Nahayan Mabarak Al Nahayan
he is the Federal Minister for Higher Education and Scientific
Research for UAE and is also Chairman of Union National
Bank, Abu Dhabi, Chairman & Director United Bank Limited,
Pakistan, Chancellor Al Ain University and President at the
Higher Colleges of Technology, Abu Dhabi. His Highness is
also the former Chairman Bank Alfalah Limited, Pakistan.
Warid Telecom one of the largest groups in the Middle East and
the single largest foreign investor group in Pakistan. It has a
diversified business interest in the institutions that have enjoyed
commercial success as a result of its strong financial resources
and extensi.ve management expertise.
Warid Telecom decided to select GSM (Global System for
Mobile Communication) technology as it is the global standard
for digital cellular telephone service. GSM networks support
enhanced data applications and more than 1 billion customers in
109 countries are using this technology. Warid Telecom would
be embark on its cellular services based on 900 and 1800 GSM
technology, in order to optimize the utilization of frequency,
thus ensuring the highest quality and services.
6. Warid’s Vision:
“To be the leading national communication provider with a
strong international preference”
Warid’s Vission:
“WARID is committed to serve the need of the community by
providing services of superior quality at a fair price to our
customer; to do is so as to earn adequate profit, which is
required for the enterprise to grow all over PAKISTAN; and
by doing so becoming the market leaders in the country.”
Warid telecom’s values covers
Quality
Simplicity
Friendliness
Loyalty
&
Innovations
7. Management team
Mr. Muneer Farooqui
Chief Executive Officer
Mr. Tariq Gulzar
Chief Financial Officer
Mr. Suhail Jan
Chief Commercial Officer
Mr. Muhammad Irfan Chaudhry
Chief Technical Officer & Chief Information Officer
Mr. Nayab Baig
Vice President
People & Culture Division
Mr. Fareed Ahmad
Chief Strategy Officer
8. Product and services:
Zem:
Prepaid Connection
Zem is prepaid service that allows you freedom from monthly
bills and gives you complete control over your cellular
expenditure. You decide in advance when and how much you
want to spend. Load a scratch card whenever you want to and
start talking.
Zahi:
Post-Paid Connection
Zahi is post-paid service that has a monthly billing system i.e.
you will received your bills through yours post address.
With Warid's unique billing system, you only get billed for a
call on a 30 second basis when calling from Warid to Warid,
Warid to PTCL landline and Warid to International Zone 1 & 2,
instead of the existing per minute charges.
Customer Service Centers
Business Centre in Karachi:
i. Clifton
ii. Nazimabad
iii. Business Arcade (PECHS)
11. Competitors SWOT matrix:
The major competitors of Warid telecom are as follow:
Zong:
strength
World biggest
network.
A product of china
mobile company.
Experienced
administrartion.
Low market share as
compare to
competitor.
They are unable to
improve the network.
Diversion of
customerstoward
other brands.
weakness
13. Ufone:
strength
Subsidiary of Ptcl.
Stream line benefit.
Knowledge about
country culture. Broad
market coverage.
Experience varity of
Value added service.
Stagnant profitability.
Low market share.
Overly dependent on
Ptcl.
weakness
14. Telenor:
Havemaximum coverage
in Pakistan.
Havevery strong
financial.
Havelarge number of
subscriber.
They havethe ability and
resourceto hire skilled
engineers.
strength
weakness
Low market shareas
compareto competitor.
Limited coverage.
15. Cellular subscribers ‘Market share June 2015
Mobilink has largest market share of 29%. Telenor has 2nd
largest market share last year. Zong 19% and Ufone 16%. But
Warid has lowest market share.
16. WARID’s SWOT ANALYSIS
STRENGTH:
They provide excellent quality services.
They have strong financial strength of share holder & their
telecom expertise ‘Warid International’.
Supported brand ownership from international corporate ‘Abu
Dhabi group’.
Online, friendly and supportive billing system
Good packages, easy to use & less expensive.
Good and proper connections.
Greater no of franchises in different cities
Employee’s satisfaction with the organization
Good environment of the organization
17. WEAKNESS:
Less advertisement on media as compare to competitors
Strong rivals like Ufone, Mobilink etc
Necessity to improve their market share
Lack of brand awareness
Less promotion opportunity among employees
Less focus on innovations
Less time in market as compare to competitors
Need to improve network coverage
18. OPPORTUNITY:
Increase the size of market in rural areas
Bring innovations
Brand and quality awareness in people
Increase motivational & promotional opportunities to employees
Latest technology
Developed new product
Attractive advertisement activities
Strong network coverage
19. THREATS:
New companies in market
Promotional & advertisement activities of existing competitors
Price competition
Larger competitor’s network coverage
Switching of employees
Unsafe political system
20. Questionnaire:
Organizationalbehaviorquestionnaire
Name:
Age :
Gender:
Q#1 Are you satisfiedwithyourjobandthe pay youget?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#2 How wasthe environmentof thisorganization?
Good
Bad
Normal
Q#3 How muchyou are free totake decision? &otheremployeesare the partof these decision
makingprocess?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#4 due to culture diversity,doespeople createsvariousconflictsinyourOrganization.Whatisyour
opinion?
If Yes? Why___________________________________________________________________
If No? Why ___________________________________________________________________
Q#5 doesyourOrganizationadoptinnovations?
Yes
No
Once in a blue moon
Q#6 Are you happyto be workingina teamor to workalone?
Teamwork(reason) _____________________________________________________________
Alone (reason) _________________________________________________________________
21. Q#7 Are you feelingreliablewithrespectthe taskassigntoyou?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#8 whenthingsgowrong,the mainconcern isto fix it& notto lay blame?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#9 youorganizationwouldhelpyoutodevelopyourself,evenif youcannotmake more
contributionatpresent?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#10 if you doyour best and performwell,doesyourorganizationwill give youthe opportunityfor
promotion?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#11 youare happyto spendyourcareer withthisorganization?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#12 youdo what yourorganizationrequires,justbecause theypayyou?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#13 Are youpunctual?
Yes I am
No
Q#14 are yousatisfywithyourshifttiming?
Yes I m
No
Q#15 Do youbelieve thatyourjobmatchto your personality?
StronglyAgree 1 2 3 4 5 stronglydisagree.
Q#16 whatis yourfirstpriority?
Job
Money
Family
Friend
22. Q#17 suppose yougetofferfromanotherorganizationforbetterpostthenyourcurrentone,doyou
wantto switch?
If Yes? (why)____________________________________________________________________
If no? (why)_____________________________________________________________________
Q#18 isthere any securityissue forfemaleemployees?
Yes
No
Never
Q#19 How doyou feel aboutthe responsibilitiesof yourjob?
Too much
Too little
Q#20 What do youlike mostaboutthe job and/orthe company? Explain.
_____________________________________________________________________________________
_____________________________________________________________________________________
23. Survey result:
Positive behavior:
According to survey we have noticed that the employees are
satisfied with organization and environment of the workplace.
All the employees work as a team & family. They feel reliable
with the task assign to them. There is no security issue in the
organization. They are very responsible about their job.
Negative behavior:
Few of employees have negative behavior towards organization.
According to survey employees are not free to take decision.
Organization has no contribution at employee development and
when they perform well there is no promotion opportunity for
employees. That’s the reason why employees switch the
organization.
26. WaridGLOW:
Glow is powered by Warid Telecom, which launched its cellular
services in Pakistan in May 2005 and is solely owned by the
Abu Dhabi Group. As a brand, Warid Telecom prides itself in
being contemporary, approachable and constantly innovating.
With services ranging from postpaid, prepaid, international
roaming and nationwide coverage, Warid's selection of value
added services makes communication effective and enjoyable.
Glow is the number 1 mobile youth brand of
Pakistan! More than a network it’s a whole new cult, a new
generation. The Glow Generation! Introduced in 2009, Glow has
been offering the lowest call rates, SMS bundles and Mobile
Internet packages that have proven to be popular amongst you
guys, resulting in your continuous patronage, support and
loyalties for Glow.
27. Group Recommendation:
If organization wants to reduce employee’s negative behavior towards the
organization so they must provide promotion opportunities to those employees
who are well wisher of the organization & for those who made efforts to achieve
organization goal.
If the employees not perform well in start or make some kinds of mistakes so its
organization’s responsibility to help that personand provide some kind of training
& give limited time to that person to over come the problem. Encouraging
employees to fulfill that potential will increase engagement and satisfaction.
Whether it’s training opportunities, mentoring, online courses or external training,
encourage staff to always be improving their skills!
Must provide better compensation program & benefits
Allow them to take part in decisions making process. Motivate the employees. For
employees to be satisfied, they must feel like they are part of something bigger
than just what their individual work tasks are.
Achievement and recognition are high motivators for employees. If they take risks,
reward them. Make them happy so they give positive attitude toward the
Organization. It’s also reduces the Voluntary turnover of employees.
Hr recomdation khud bolna h likhi nh h m bta du ge k kia jwb
dyna h kal 2no mujh sh milo
