Better marketing insights lead to better customer experiences.
Businesses that integrated multiple customer and marketing data sources saw 2.6X sales growth over three years compared to peers.Source: Harvard Business Review whitepaper
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Know what every marketing dollar is doing for you.
Did your TV commercials spark online sales? Did your new website drive traffic in-store? Blend online and offline data sources into one view that helps you make better ad placement decisions and smarter investments across your entire marketing mix.
See your customer and marketing data together.
Get the full picture of your customers with data across all touchpoints. The Google Analytics 360 Suite brings everything together in one place so your team can view useful insights and take action.
Know the direct effect of each ad.
Google Attribution 360, part of the suite, helps analyze your advertising data, online and offline, giving you a unified view of all your marketing. For example, with TV Attribution, you can map online search behavior to your TV spots and see how your marketing efforts are working together.
Magic Quadrant for Digital Marketing Analytics
Discover which digital marketing analytics providers offer the scope and capabilities you need to get real insights you can use.
Harvard Business Review: Measuring Marketing Insights
In this collection of articles, you’ll learn how leading companies turn data into marketing insights that drive performance.
Google Analytics 360 Suite
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, attribution, market research, data visualization, and audience management into a powerful measurement solution for your business. So your company can reach its goals and get better results every day, the suite includes:
Get started with the Google Analytics 360 Suite.
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