This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information.

The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional ...

-- Instructor's manual -- Manual of objective tests.

This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.

Resource added for the Business Management program 101023.

The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.

Richardson mixes a collection of current readings to introduce the student to fundamental concepts of Internet marketing organized in a traditional principles of marketing approach.

The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.