Revised edition of the authors' Essentials of marketing, [2019]

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

-- Instructor's manual -- Manual of objective tests.

They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.

Textbook on the use of EDP systems in business management - describes various methods and operations, the use of computers and electric accounting equipment, stored programming, operations evaluation, etc. References and diagrams.

本书讨论了营销和营销战略计划,具体包括:营销对于消费者、企业和社会的价值,营销战略计划,利用市场细分和市场定位充分贯彻营销战略,在多变的营销环境中评估机会等内容。