Revised edition of the authors' Essentials of marketing, [2019]

-- Instructor's manual -- Manual of objective tests.

They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one!

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.