Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.

This is an important book about a significant social process. And, it manages to be a fun read, as well!

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement.

Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and ...

The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output.

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world.

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.

Fully updated to provide the most complete guide to the Greek Islands including candid boat write-ups, timetable and itinerary maps for each ferry, route maps for ferries to the major islands and ports and detailed town and port maps.