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inauthor:"William D. Perreault" from books.google.com
Essentials of MarketingBy William D. Perreault
inauthor:"William D. Perreault" from books.google.com
Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.
inauthor:"William D. Perreault" from books.google.com
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"--
inauthor:"William D. Perreault" from books.google.com
This book is about marketing and marketing strategy planning.