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subject:"Marketing" from books.google.com
Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
subject:"Marketing" from books.google.com
Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
subject:"Marketing" from books.google.com
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
subject:"Marketing" from books.google.com
This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement.
subject:"Marketing" from books.google.com
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world.
subject:"Marketing" from books.google.com
The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output.
subject:"Marketing" from books.google.com
This lovely book includes such artists as Van Eyck, Campin, Van der Weyden, David, Memling, and Bruegel, and contains commentaries on individual works, an appendix of paintings not covered in the text, artists' biographies, a glossary, a ...
subject:"Marketing" from books.google.com
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way.
subject:"Marketing" from books.google.com
This is an important book about a significant social process. And, it manages to be a fun read, as well!
subject:"Marketing" from books.google.com
Fully updated to provide the most complete guide to the Greek Islands including candid boat write-ups, timetable and itinerary maps for each ferry, route maps for ferries to the major islands and ports and detailed town and port maps.